Empower.com Empower - Advise, Invest, Plan

Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.

Empower.com Overview

Empower.com is a website that seeks to empower individuals to take control of their financial future. The site appears to be family-friendly as there are no explicit images or content that are inappropriate for minors.

The website is hosted by GWLNET, which is a subsidiary of the Great-West Life Assurance Company, a leading provider of retirement and financial planning solutions in the United States. This suggests that the website is trustworthy and has a secure hosting platform that ensures the protection of user information.

In terms of traffic, Empower.com receives an average of 434 unique users per day, which is relatively low. This could be due to the fact that the site is relatively new or has not been able to attract a significant number of visitors due to low visibility and marketing efforts. The site's pageviews also average at 434 per day, which indicates that users are not spending a lot of time navigating through the site.

The value of the site is estimated to be $2920 US dollars, which is relatively low compared to other financial planning websites. This could be a result of the low traffic and pageviews, which impact the site's overall value.

PageSpeed Insights scores reveal that the site is not performing optimally regarding speed, with a score of 48 out of 100. This suggests that the site has slow loading times, which can impact the user experience negatively. The site may need to implement strategies to improve its speed for better user engagement and retention.

Overall, Empower.com appears to have a good foundation with a trustworthy hosting platform and family-friendly content. However, it needs to improve its traffic and engagement to increase its value and impact in the financial planning industry. Implementing strategies to improve site speed could be a good place to start.

Empower.com Rank Summary

Global Rank

1,590,992

Average Load Time

8.17sec

Links In Count

Website Value

$2,920

Audience Geography. Where are empower.com visitors located?

Country	Visitors

Country	Pageviews

Country	Rank

Where do visitors go on empower.com?

Subdomain	Pageviews
empower.com	100%

Subdomain	Pageviews per User
empower.com	1

Subdomain	Reach
empower.com	100%

How popular is empower.com?

Period	Global Rank	Global Rank Delta
past 3 months	1590992	515880
past month	1407265	25212

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	2079357	630928	1	-47.06%	1	-8.148%
30	1794024	4774	1	7%	1	8%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	1400935	444173	2	-42.02%
30	1270876	56343	3	-1.45%

Empower.com Website Safety

Overview

Last Updated: 11/17/2025

Overall result - empower.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 04/03/2025

empower.com is safe.

Norton ConnectSafe evaluates empower.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 01/16/2017

empower.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

empower.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 03/03/2021

empower.com is safe.

McAfee assesses empower.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze empower.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 11/17/2025

empower.com child safety is unknown.

The WOT calculates reputation of the empower.com. This reputation system receives ratings from users and information from third-party sources, assesses the empower.com for safety features and confirms, whether empower.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.empower.com
Issuer Organization	Entrust, Inc.
Issuer	Entrust Certification Authority - L1K
Algorithm	RSA-SHA256
Valid form	12/13/2023
Expiration	01/10/2025
Signed	Certificate is not self signed
Additional Domains	*.empower.com empower.com

Empower.com Rank History

Alexa Rank shows how popular empower.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If empower.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to empower.com and pageviews on empower.com over the past 3 months.

Empower.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 13335

ASN Title: CLOUDFLARENET - Cloudflare, Inc., US

Last Update: 09/03/2025

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 13335
ASName: CLOUDFLARENET
ASHandle: AS13335
RegDate: 2010-07-14
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/autnum/13335

OrgName: Cloudflare, Inc.
OrgId: CLOUD14
Address: 101 Townsend Street
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2010-07-09
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/entity/CLOUD14

OrgTechHandle: ADMIN2521-ARIN
OrgTechName: Admin
OrgTechPhone: +1-650-319-8930
OrgTechEmail: rir@cloudflare.com
OrgTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

OrgAbuseHandle: ABUSE2916-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-319-8930
OrgAbuseEmail: abuse@cloudflare.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

OrgNOCHandle: NOC11962-ARIN
OrgNOCName: NOC
OrgNOCPhone: +1-650-319-8930
OrgNOCEmail: noc@cloudflare.com
OrgNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RNOCHandle: NOC11962-ARIN
RNOCName: NOC
RNOCPhone: +1-650-319-8930
RNOCEmail: noc@cloudflare.com
RNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RTechHandle: ADMIN2521-ARIN
RTechName: Admin
RTechPhone: +1-650-319-8930
RTechEmail: rir@cloudflare.com
RTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

RAbuseHandle: ABUSE2916-ARIN
RAbuseName: Abuse
RAbusePhone: +1-650-319-8930
RAbuseEmail: abuse@cloudflare.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Empower.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: EMPOWER.COM
Registry Domain ID: 549504_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2022-02-25T23:32:32Z
Creation Date: 1994-07-27T04:00:00Z
Registry Expiry Date: 2023-07-26T04:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS1.EMPOWER.COM
Name Server: NS2.EMPOWER.COM
Name Server: NS3.EMPOWER.COM
Name Server: NS4.EMPOWER.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2022-06-12T13:56:54Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
empower.com	172.64.147.115	300
empower.com	104.18.40.141	300

Host	MX Record	Priority	TTL
empower.com	mxa-0000fa01.gslb.pphosted.com	10	300
empower.com	mxb-0000fa01.gslb.pphosted.com	10	300

Host	NS Record	TTL
empower.com	anderson.ns.cloudflare.com	86400
empower.com	jule.ns.cloudflare.com	86400

Host	TXT Record	TTL
empower.com	9245e4716c45eca72aea3a20060107ab862b63d112e56e9ffc4c67efaf21088	300
empower.com	AdHh8Le8F5ljoCvhhQxXsl8	300
empower.com	KuI74YmsjWmh7w22LNKyKNDuFw	300
empower.com	M+vg3UH5LIwgRehoekdT5c0xuDdIzYDi3UFJHe2zkhLxWgW/GjTi6NL54guo3zpiQXBkM9PkQuPFQpi0S158AA==	300
empower.com	MS=ms32681236	300
empower.com	Validity-Domain-Verification=kVEudV5IoUi/+UOAmlPJnBcfm1Q=	300
empower.com	_9klvs18ay169d4b5ozb2obns3wha3q6	300
empower.com	adobe-idp-site-verification=aca95265dcb4e050ee519f4e07ae8b0fbf664c06677a1853ec656225c596f667	300
empower.com	atlassian-domain-verification=5Zci7W3FwHKjHV6pT0+NrvSrWaIw7LTgO6Xi8XiFffPtnkgA4pqy7peZuTN3Fn4j	300
empower.com	docusign=17f77439-d7c5-41c9-99ab-9028ba49841c	300
empower.com	globalsign-domain-verification=E80BD4A5DF46D6462F55837BB1AA41FC	300
empower.com	google-gws-recovery-domain-verification=45439227	300
empower.com	google-site-verification=9QNZ69VZ79fguqUf0HJE6w8vi3pK5mtSWeouz7B7hfE	300
empower.com	google-site-verification=IBAQh-e4ufT3DwW_YOxz5JRDEZiQ1wP9xxqayXfY2gU	300
empower.com	liveramp-site-verification=mvQyyLzhsXSnYsrIhoFZ1FV1N8kbplSo6zWERv900ns	300
empower.com	onetrust-domain-verification=142aaa85f2604af2809fc4f7477182ee	300
empower.com	openai-domain-verification=dv-75MauK0K1gQVCt2SBfS6Uq1w	300
empower.com	sophos-domain-verification=051741d735f563978b3c7c86f8b4793fba676429d399461bfd2e2b5a49a54dc0	300
empower.com	sophos-domain-verification=fb9eb998953696c9ae93f33c1619466704d677416898be67eb9fff6d67d30fa4	300
empower.com	stripe-verification=bd7b2006ecac0fb7d443f23a057b5f8934901c5e246bc1df8b8c3d50fb39a765	300
empower.com	v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com -all	300

anderson.ns.cloudflare.com
TTL: 1800
Email address: dns.cloudflare.com
Serial: 2379917391
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum: 1800

Empower.com HTML Check

HTML Validation Tool

Errors

End tag “h3” seen, but there were open elements.

Unclosed element “span”.

Stray end tag “div”.

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

End tag “footer” seen, but there were open elements.

Unclosed element “div”.

Empower.com Desktop Performance

Last tested: 02/05/2019

Desktop Speed

56%

Enable compression

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify CSS

Minify JavaScript

Minify HTML

Desktop Resource Breakdown

Total Resources	43
Number of Hosts	11
Static Resources	22
JavaScript Resources	11
CSS Resources	9

Empower.com Mobile Insights

Last tested: 02/05/2019

Mobile Usability

100%

Mobile Speed

48%

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Minify CSS

Minify JavaScript

Minify HTML

Mobile Resource Breakdown

Total Resources	44
Number of Hosts	12
Static Resources	23
JavaScript Resources	11
CSS Resources	9

Empower.com Common Typos

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www.empower.con

Empower.com Empower - Advise, Invest, Plan

Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.

Empower.com Overview

Empower.com Rank Summary

Empower.com Website Safety

Empower.com Rank History

Empower.com Hosting Information

Empower.com Domain Registration and Settings

Empower.com HTML Check

Empower.com Desktop Performance

Empower.com Mobile Insights

Empower.com Similar Audits

Empower.com Common Typos